Moxy Hotels
Hospitality · Hotels & Extended Stay
- Active units
- 43
- Royalty
- 5.5%
Franchised, year-end 2024
of weekly Net Sales
About Moxy Hotels
Moxy Hotels is a brand that knows how to capture attention and create unforgettable experiences. With a strong online presence reflected in their impressive 121K followers on Instagram, Moxy Hotels offers a refreshing and vibrant approach to hospitality. Whether you're a seasoned traveler or an enthusiastic adventurer, their collection of hotels will cater to your needs and desires. Moxy Hotels specializes in providing modern accommodations that are both stylish and affordable. With their unique blend of trendy design, cutting-edge technology, and a vibrant atmosphere, each hotel creates a dynamic and lively environment for guests to enjoy. Their 1,726 Instagram posts and videos give a glimpse into the colorful and energetic ambiance that awaits you. Whether you're traveling for business or pleasure, Moxy Hotels is committed to delivering an exceptional experience. With their innovative approach to hospitality and dedication to creating spaces where guests can truly unwind and have fun, Moxy Hotels is the brand that brings a fresh and exciting twist to the world of travel.
Key terms
- Franchise fee
$90k
- Development Incentive Program
Franchisor will pay the VH fee on your behalf if franchise agreement signed on or before Mar 31, 2026
- Modular Construction Development Incentive
Key money up to 150000 (bathrooms), 200000 (custom guestrooms), or 250000 (prototype guestrooms) if specified criteria met
- Brand fund
2.5% of Net Sales
- Footprint
51,000 – 82,000 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations43
Franchised units open at year-end
- New openings9
Gross new units opened during the calendar year
- 1-year unit growth rate26.5%
Net unit growth versus prior year
- 3-year unit CAGR23.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio9.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$27.4M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 59 of 73 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.