Motto Mortgage
Real Estate & Property · Real Estate Brokerages
- Active units
- 246
- Royalty
- $5k / yr
Franchised, year-end 2024
Annual flat fee
About Motto Mortgage
Find your ideal mortgage with Motto! Local mortgage brokers throughout the United States, offering hundreds of loan options & competitive rates. Compare mortgage companies near you and get personalized attention for your home loan.
Key terms
- Franchise fee
$35k
- Discount Program for multi‑unit offices
Second office 50% of then current initial fee; third+ 25%; must keep >50% ownership; program may be modified/discontinued
- Brand fund
350.0% of Net Sales
- Footprint
200 – 500 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations171
Franchised units open at year-end
- New openings22
Gross new units opened during the calendar year
- 1-year unit growth rate-24.3%
Net unit growth versus prior year
- 3-year unit CAGR-17.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$150k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
Create your free Glidepath account to access full brand information.
Location footprint
Showing 208 of 234 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.