MOOYAH
Food & Beverage · Fast-Casual Restaurants
- Active units
- 71
- Avg unit volume
- $1.1M
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About MOOYAH
MOOYAH Burgers is a brand that knows how to deliver the ultimate taste trifecta: burgers, fries, and shakes. With a mantra of doing one thing well, they couldn't choose between these delicious offerings, so they decided to excel at all three. At MOOYAH, they take their food seriously, using never-frozen beef, hand-cut fries, and real ice cream shakes made with quality-assuring ingredients. But don't let their focus on food fool you; they also love to have fun. Since their establishment in 2007, they have been creating memorable moments, from introducing sweet potato fries and baking their own buns daily to expanding internationally and launching their Burger Hall of 'Dang!'®. They've even developed a range of Lifestyle Burgers, catering to various dietary needs. Whether you're looking to dine in, find out about franchise opportunities, organize a fundraiser, or join their passionate team, MOOYAH has got you covered. Get ready to experience serious food in a seriously fun atmosphere.
Key terms
- Franchise fee
$40k
- Growth Incentive Program (multi-unit)
If you sign an Area Development Agreement and qualify, Initial Franchise Fee is 35,000 for the 2nd franchise and 15,000 for the 3rd and subsequent franchises.
- Brand fund
3.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
2,100 sq ft
- Development Fee (Area Development Agreement)
$25k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations72
Franchised units open at year-end
- New openings8
Gross new units opened during the calendar year
- 1-year unit growth rate1.4%
Net unit growth versus prior year
- 3-year unit CAGR-1.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.1×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.1M
Average Unit Volume (AUV) for 62 traditional franchised Restaurants during fiscal year 2025.
- Annual unit volume (25th percentile)$865k
AUV equals average Gross Sales during fiscal year 2025. Gross Sales excludes Sales Tax and refunds.
- Annual unit volume (75th percentile)$1.4M
AUV equals average Gross Sales during fiscal year 2025. Gross Sales excludes Sales Tax and refunds.
- 1-year Median AUV growth rate7.6%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$721k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.8%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.6×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 136 of 163 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.