Monster Tree Service
Home Services · Lawn Care & Landscaping
- Active units
- 176
- Avg unit volume
- $1.3M
- Royalty
- 6.5%
Franchised, year-end 2024
of weekly Net Sales
About Monster Tree Service
When it comes to tree care, Monster Tree Service is the brand you can rely on. No matter the size of the job, our professional arborists are here to help. From tree removal to stump grinding, pruning and trimming to emergency services, we offer a wide range of services to meet all your tree care needs. Our team is committed to providing high-quality services that benefit both our customers and the environment. That's why we provide electronic estimates and adhere to ANSI Z133 standards for tree work safety. As an independently owned brand, we prioritize the safety of property and employees. With upfront pricing and no hidden fees, you can trust that our highly experienced crews will provide quality care in a professional and timely manner. Contact us today for a free, no-obligation estimate and experience the difference with Monster Tree Service.
Key terms
- Franchise fee
$50k
- Multi-Territory Discount
Second territory $40,000; third territory $35,000 at signing additional agreements
- Existing Franchisee Discount
30% reduction of Franchise Fee and any Additional SFDU Fee for additional territory if qualified
- Existing Affiliate Franchisee Discount
First two territories $15,000 each at Initial Transaction; 30% off for third and subsequent in the Initial Transaction
- Diversity Discount
$5,000 off for minority-, women-, and LGBTQ+-owned businesses; first franchise only
- Local Hero/First Responder Discount
$5,000 off for law enforcement, firefighter, doctor, nurse, or EMT/paramedic-owned businesses
- Conversion Incentive Program
Conversion Discount 40%–100% based on pre-conversion gross revenue; option of Branding Package or Royalty Fee Incentive
- Brand fund
1.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Veteran discount
30.0% off franchise fee — 30% reduction of Franchise Fee and any Additional SFDU Fee for honorably discharged veterans and for active-duty personnel; first franchise only
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations134
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-23.9%
Net unit growth versus prior year
- 3-year unit CAGR-20.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$387k
Average and quartile statistics per Territory for 2025.
- Annual unit volume (75th percentile)$735k
Average and quartile statistics per Territory for 2025.
- 1-year Median AUV growth rate23.1%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$412k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 84 of 88 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.