Molly Maid
Home Services · Cleaning Services
- Active units
- 448
Franchised, year-end 2024
About Molly Maid
Molly Maid is a trusted brand that specializes in providing exceptional house cleaning and maid services. With a team that is fast, thorough, and reliable, you can trust Molly Maid to clean and dust your home with utmost care. They offer a wide range of residential cleaning services, tailored to fit your needs, without any contracts or hassle. Whether you need a one-time deep clean or recurring cleans, Molly Maid has got you covered. They even offer gift certificates, allowing you to give the gift of a freshly cleaned home. What sets Molly Maid apart is their commitment to customer satisfaction and their professional approach. With over a million satisfied customers since 1984, they continue to go above and beyond to provide worry-free, top-notch cleaning services every time. Request your free estimate today and experience the joy of a clean and healthy home.
Key terms
- Franchise fee
$15k
- Additional Concept Discount
10% discount on the initial franchise fee for franchisees of an affiliate
- IFF waiver for expansion
Initial Franchise Fee waived for additional franchises awarded to eligible existing franchisees; also waived for new unit if bought at same time as a transfer
- Brand fund
2.0% of Net Sales
- Veteran discount
20.0% off franchise fee — 20% discount on the Territory Fee under the VetFran Program
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations432
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate-3.6%
Net unit growth versus prior year
- 3-year unit CAGR-3.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.2×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$21
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$174k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio0.0×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 226 of 311 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.