Merry Maids
Home Services · Cleaning Services
- Active units
- 684
- Royalty
- 7.0%
Franchised, year-end 2025
of weekly Net Sales
About Merry Maids
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$55k
- Affiliate Discount
15% discount for existing franchisees/owners or employees of ServiceMaster Clean, ServiceMaster Restore, Merry Maids, Two Men and a Truck, Two Men and a Junk Truck; or employees referred as described
- Conversion Franchise Discount
15% discount for converting an existing cleaning business to a Franchised Business
- Brand fund
1.3% of Net Sales
- Local advertising
0.7% of Net Sales
- Footprint
450 – 1,800 sq ft
- Veteran discount
20.0% off franchise fee — Military Discount – must be honorably discharged from the United States Armed Forces: 20% discount on Initial Franchise Fee
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations684
Franchised units open at year-end
- New openings23
Gross new units opened during the calendar year
- 1-year unit growth rate-10.5%
Net unit growth versus prior year
- 3-year unit CAGR-10.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.2×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-31.3%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$148k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open90 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 396 of 571 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.