Menchie's
Food & Beverage · Ice Cream & Frozen Desserts
- Active units
- 297
- Avg unit volume
- $499k
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Menchie's
Menchie's operates as a brick-and-mortar retail concept serving families and individuals in the frozen dessert market. The menu features proprietary frozen yogurt flavors, including nonfat, dairy-free, and kosher-certified options, alongside a variety of dry and fresh toppings. Stores are designed as community gathering places and often include interactive features such as chalkboards for children. Franchisees manage a self-service model that emphasizes a customizable guest experience.
Key terms
- Franchise fee
$40k
- Area Development multi‑unit pricing
If opening 3 stores, per‑store Initial Franchise Fee is $32,000; if 5 stores, $25,000 per store
- Brand fund
2.0% of Net Sales
- Local advertising
10000.0% of Net Sales
- Area Development Agreement (3 Stores)
$96k
- Area Development Agreement (5 Stores)
$125k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations295
Franchised units open at year-end
- New openings8
Gross new units opened during the calendar year
- 1-year unit growth rate0.3%
Net unit growth versus prior year
- 3-year unit CAGR0.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.1×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$347k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.