MaxStrength Fitness
Fitness · Strength Training Studios
- Active units
- 8
- Royalty
- 7.0%
Franchised, year-end 2025
of weekly Net Sales
About MaxStrength Fitness
MaxStrength Fitness is a brand dedicated to improving the lives of its clients through high-intensity strength training, nutritional consulting, and post-rehabilitation services. Our mission is to provide the most efficient and productive fitness experience possible in a safe and professional manner. With state-of-the-art facilities and a highly consistent approach, we aim to transform lives by offering the most effective exercise program and nutrition lifestyle system ever created. We are committed to constant improvement, embodying the Japanese principle of Kaizen, and we believe in over-delivering to exceed our clients' expectations. Every workout is designed to be efficient, effective, and safe, respecting your time and focusing on results. Our dedicated team of professionals upholds the highest standards of professionalism and takes personal responsibility and accountability for their actions. Whether you prefer in-person or virtual training, wellness coaching, or post-physical therapy support, MaxStrength Fitness is your partner on the journey to a healthier and stronger you.
Key terms
- Franchise fee
$55k
- Multi-Unit Agreement pricing
Reduced fee per additional Studio: unit 2 $47,000; unit 3 $42,000; unit 4 $40,000; unit 5 $38,000; unit 6 $35,000; unit 7 $33,000.
- Brand fund
2.0% of Net Sales
- Footprint
1,800 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations8
Franchised units open at year-end
- New openings7
Gross new units opened during the calendar year
- 1-year unit growth rate700.0%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio7.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin36.5%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$547k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns44.0%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 48 of 48 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.