MaxLiving
Wellness & Personal Care · Chiropractic & Physical Therapy
- Active units
- 169
- Royalty
- $2k / yr
Franchised, year-end 2024
Annual flat fee
About MaxLiving
MaxLiving is a brand that is dedicated to transforming lives through chiropractic care. With a holistic approach, they aim to help people better understand and manage their health. By integrating chiropractic care with their four other powerful essentials - mindset, pure and simple nutrition, exercise, and minimizing toxins - MaxLiving provides the tools needed for good health and longevity. Their core chiropractic services focus on restoring the proper function of the nervous system through spinal correction. They also emphasize the importance of nutrition, offering guidance on choosing a healthy diet focused on whole foods to supply the body with essential nutrients. MaxLiving recognizes the impact of mindset on overall health and supports a healthy lifestyle to optimize brain function, stress management, and quality sleep. Their approach also highlights the benefits of exercise in increasing oxygen levels, reducing fat, improving performance, and combating stress and anxiety. Additionally, they provide resources on minimizing toxins to support the body's natural ability to cleanse itself and promote long-lasting positive effects. For those looking to supplement their diet, MaxLiving offers high-quality nutraceuticals through their store, filling in nutritional gaps that may be missing from today's food. Overall, MaxLiving is committed to aligning health through chiropractic care and empowering individuals to live a naturally healthy life.
Key terms
- Franchise fee
$50k
- Existing Clinic Conversion Incentive
Training Fee of 5,000 if virtual training is elected or 40,000 if standard in-person training is elected (Initial Franchise Fee not reduced unless otherwise stated).
- Legacy Clinic Incentive
Full waiver of the Initial Franchise Fee and Training Fee for qualifying current Franchise Clinic owners or License Program members entering a new, current Franchise Agreement.
- 2025/2026 Franchise Agreement Renewal Incentive
Full waiver of the Initial Franchise Fee and Training Fee for qualifying renewing Franchise Clinic owners.
- Brand fund
400.0% of Net Sales
- Local advertising
1.5% of Net Sales
- Footprint
1,600 – 2,000 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations169
Franchised units open at year-end
- New openings8
Gross new units opened during the calendar year
- 1-year unit growth rate-6.6%
Net unit growth versus prior year
- 3-year unit CAGR-6.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.4×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$372k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open11 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.