Maui Wowi
Food & Beverage · Coffee & Beverage
- Active units
- 89
- Royalty
- 0.0%
Franchised, year-end 2023
of weekly Net Sales
About Maui Wowi
Maui Wowi Hawaiian is a beloved brand that offers a delightful range of products and services to satisfy your cravings. Since its establishment in 1983 by Jeff & Jill Summerhays, Maui Wowi Hawaiian has been dedicated to providing a healthy alternative to sugar-laden foods. Their proprietary non-fat yogurt recipes and all-natural flavorings have been perfected over the years, making Maui Wowi Hawaiian Smoothies renowned for their exceptional quality worldwide. In 1997, under the leadership of CEO Michael Haith, Maui Wowi Hawaiian began franchising and introduced their delectable smoothies to a wider audience. The franchise model offers a unique and fun business opportunity, promoting all-natural, healthy, and high-quality products under the Maui Wowi Hawaiian brand. But that's not all - in 2003, Maui Wowi Hawaiian expanded its offerings to include an exclusive line of Kona espresso and Cappuccino drinks, as well as a gourmet selection of blended coffees from the Hawaiian Islands. Experience the taste of paradise with Maui Wowi Hawaiian's enticing menu options. Whether you're craving a refreshing smoothie or a delicious cup of coffee, Maui Wowi Hawaiian has got you covered. So why wait? Grab a taste of paradise today!.
Key terms
- Franchise fee
$30k
- Empire Builder incentive
If all 10 Operating Units open within 3 years, option for one Standard Franchise for no Initial Franchise Fee
- Brand fund
15.0% of Net Sales
- Local advertising
3.0% of Net Sales
- Footprint
400 sq ft
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for Eligible Military and 501(c)(3) organizations
Brand Percentile Rankings
Growth
- Total locations89
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate-9.2%
Net unit growth versus prior year
- 3-year unit CAGR-10.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$297k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate0.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 70 of 79 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.