
Massage Envy
Wellness & Personal Care · Massage & Spa Services
- Active units
- 993
- Avg unit volume
- $1.1M
- Royalty
- 6.0%
Franchised, year-end 2025
Item 19 cohort year 2025
of weekly Net Sales
About Massage Envy
Massage Envy is a popular chain of franchised massage and facial spas in the United States. Founded in 2002 by John Leonesio and Shawn Haycock, the company is based in Scottsdale, Arizona. Massage Envy started with a vision to make massage therapy more accessible to a wider range of customers. The headquarters of Massage Envy is located at 14350 N. 87th Street, Suite 200, Scottsdale, Arizona, 85260. This central location allows the company to oversee its operations effectively and support its franchisees across the country. Massage Envy primarily offers professional massage therapies and skincare services to its customers. The most commonly offered services include Swedish massage, deep tissue massage, sports massage, and customized facials. Customers can also benefit from enhancements such as aromatherapy and hot stone treatments. The company's services focus on promoting relaxation, stress relief, pain management, and overall well-being. Operating on a global scale, Massage Envy has expanded its brand presence through a strong network of franchised locations within the United States. As of 2021, there are more than 1,150 Massage Envy locations across the country. In addition to its extensive reach in the United States, Massage Envy has also launched some international locations, including in Australia. Massage Envy has not engaged in noteworthy joint ventures or partnerships. However, the company has established successful subsidiaries, such as Massage Envy Franchising, LLC, which oversees the franchise operations and provides support to franchisees. In terms of market position, Massage Envy is a leading player in the spa industry. It continues to enjoy significant success in the United States, commanding a large market share and consistently increasing its customer base. While there are competitors in the industry, Massage Envy distinguishes itself through its focus on affordability, quality of service, and the convenience of its franchised locations. Notable achievements for Massage Envy include being recognized as the Fastest Growing Franchise by Entrepreneur magazine in 2007 and being listed in the Franchise 500 list multiple times. Over the years, Massage Envy has made strategic changes to its product lineup, incorporating new services and treatments that align with changing consumer demands. These adaptations have contributed to the brand's sustained growth and popularity. As of the latest update, Massage Envy continues to thrive in the spa industry, serving a broad customer base across the United States. The company remains committed to its mission of making wellness services accessible to everyone, aiming to create a massage and skincare experience that promotes overall health and well-being.
Key terms
- Franchise fee
$45k
- Second or subsequent franchise
Initial franchise fee reduced to $35,000
- Brand fund
2.0% of Net Sales
- Footprint
2,300 – 2,800 sq ft
- Veteran discount
20.0% off franchise fee — VetFran: $9,000 off first unit ($36,000 fee) and $7,000 off second or subsequent unit ($28,000 fee)
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.1M
Item 19 cohort year 2025
- Annual unit volume (25th percentile)$1.1M
25th percentile of Gross Sales
- Annual unit volume (75th percentile)$1.5M
75th percentile of Gross Sales
- 1-year Median AUV growth rate-0.1%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$871k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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