Mason's Lobster
Food & Beverage · Fast-Casual Restaurants
- Active units
- 28
- Avg unit volume
- $808k
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Mason's Lobster
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$35k
- Multi-Unit additional unit initial fee
Under a Multi-Unit Development Agreement, the initial franchise fee for each additional Restaurant is $15,000 (total per additional unit $30,000 with Development Area Fee).
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
800 – 1,500 sq ft
- Development Area Fee (Multi-Unit Development Agreement)
$15k
- Initial franchise fee for each additional Restaurant under MDA
$15k
- Veteran discount
2500.0% off franchise fee — Qualified U.S. Military Veterans discount of $2,500 off the Initial Franchise Fee; must be requested at signing and cannot be combined with other discounts.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$808k
Computed simple average of 2024 Gross Sales for 22 Operational Franchise Outlets with 2024 data (excluded rows marked N/A).
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-4.7%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$435k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open14 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.9×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 27 of 29 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.