Marco's Pizza
Food & Beverage · Quick-Service Restaurants
- Active units
- 1,076
- Avg unit volume
- $950k
- Royalty
- 5.5%
Franchised, year-end 2023
of weekly Net Sales
About Marco's Pizza
Marco's Pizza is a renowned brand that has been serving authentic Italian quality pizza since 1978. With a network of approximately 900 stores spread across 35 states, Marco's Pizza is recognized as one of the fastest-growing pizza companies in America. What sets us apart is our dedication to doing things the right way. Our founder, Pasquale Pat Giammarco, learned the importance of taking pride in what you make and obsessing over the details back in the Old World. He brought these values to America, resulting in the establishment of Marco's Pizza. Our commitment to quality has propelled us to become one of the top pizza brands in the country. We offer a wide range of delicious pizzas made with Ah!thentic® Italian flavors. Whether you prefer classic pepperoni, loaded veggie, or gourmet options, our menu caters to all taste preferences. In addition to pizza, we also provide delivery, carryout, and dine-in services for your convenience. With a strong focus on growth, Marco's Pizza has expanded rapidly, now consisting of over 1,100 locations across 33 states, including Puerto Rico and the Bahamas. If you are interested in joining our success story, we offer exciting franchising opportunities. Join Marco's Pizza and be a part of our thriving pizza family.
Key terms
- Franchise fee
$25k
- First Responders
Initial Franchise Fee discounted to $20,000 for qualified first responders with 5+ years of service
- Key Management Employees
Level 1: 60% of standard Initial Franchise Fee; Level 2: $10,000; Level 3: $5,000
- 2025 Royalty Incentive Program
Must pay full Initial Franchise Fee for 3–5 Stores; program provides reduced royalty for limited periods (see Item 6)
- Brand fund
4.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,200 – 1,600 sq ft
- Standard Development Agreement
$5k
- Veteran discount
15000.0% off franchise fee — Initial Franchise Fee $15,000 for qualified U.S. veterans; waived for qualified U.S. veterans with 50%+ service‑connected disability
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations1114
Franchised units open at year-end
- New openings68
Gross new units opened during the calendar year
- 1-year unit growth rate4.0%
Net unit growth versus prior year
- 3-year unit CAGR3.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio11.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$701k
Net Royalty Sales is defined in Item 6. Stores were open the full 52-week fiscal year. Excludes international locations (including Puerto Rico), special venue…
- Annual unit volume (75th percentile)$1.2M
Net Royalty Sales is defined in Item 6. Stores were open the full 52-week fiscal year. Excludes international locations (including Puerto Rico), special venue…
- 1-year Median AUV growth rate-1.6%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$549k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 1 of 1 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.