MaidThis
Home Services · Cleaning Services
- Active units
- 13
- Avg unit volume
- $205k
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About MaidThis
MaidThis Franchise is a trusted brand that offers hassle-free and professional cleaning services for both residential homes and vacation rentals in Los Angeles. Established in 2013, they have completed over 50,000 cleanings, saving clients over 140,000 hours of their precious time. With MaidThis, you can easily book their top 2% of cleaners in the market for your regular residential cleaning or vacation rental turnover needs. Their transparent pricing allows you to cancel anytime, ensuring flexibility and convenience. Their vacation rental service includes calendar syncing to automate scheduling and a never a no-show guarantee. As a MaidThis customer, you can expect a 5-star rated service, backed by numerous satisfied clients who have saved hours of their time. With a simple online booking process and a 5-step screening process for domestic workers, MaidThis makes your life hassle-free. Whether you're a busy individual or an Airbnb host, MaidThis is here to help you take back your time and enjoy a clean and relaxing environment.
Key terms
- Franchise fee
$39k
- Second and subsequent unit discount
Initial Franchise Fee for a second and any subsequent MaidThis Business will be 50% of then-current Initial Franchise Fee
- Brand fund
2.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Veteran discount
10.0% off franchise fee — 10% off initial franchise fee for first MaidThis Business owned majority by U.S. military veteran
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$134k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open120 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.