Maid Brigade
Home Services · Cleaning Services
- Royalty
- 6.9%
of weekly Net Sales
About Maid Brigade
The franchise operates as a service-based business where supervised teams perform tasks such as dusting, vacuuming, and mopping for homeowners and professionals. Founded in 1979, the company utilizes a business model that can be managed from a home office, as cleaning teams travel directly to client locations. Customers receive regular or one-time cleanings with a focus on non-toxic solutions and electrolyzed water technology. Franchisees oversee personnel and business development while maintaining local client relationships within their territory.
Key terms
- Franchise fee
$50k
- Multi-Unit Discount
Franchise 2 – $10,000 discount; Franchise 3 and up – $15,000 discount; if combined with Veterans Discount, take Multi-Unit plus extra 10% off total aggregate discounted fees
- Brand fund
2.0% of Net Sales
- Footprint
800 – 1,200 sq ft
- Veteran discount
10.0% off franchise fee — 10% discount for honorably discharged veteran with 50%+ interest and DD-214
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$172k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.9%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 84 of 115 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.