Magnolia Soap and Bath
Wellness & Personal Care · Skincare & Cosmetics
- Active units
- 42
- Royalty
- 7.0%
Franchised, year-end 2025
of weekly Net Sales
About Magnolia Soap and Bath
Welcome to Magnolia Soap and Bath Co! We are a plant-based soap company founded in 2016 by Magen, a mother seeking natural products for her daughter's sensitive skin. Our journey led us to discover that most soaps on the market are closer to detergents and can cause dryness and skin irritation. At Magnolia Soap, we believe that beauty shouldn't come at the expense of your health. We are proud to offer a wide range of products, including hair care, bath time soaps, body butter, scrubs, shower oils, facial products, and more. Each product is made with domestically sourced, naturally grown ingredients to provide you with the best experience and nourish your skin. With over 37 locations and new stores opening every month, we are committed to bringing our plant-based beauty products to as many people as possible. We also offer franchise opportunities for those who want to join our family-owned and operated business. Say goodbye to harsh chemicals and hello to plant-based beauty with Magnolia Soap and Bath Co! Experience the pure, nourishing goodness for your skin.
Key terms
- Franchise fee
$60k
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
1,200 – 1,800 sq ft
- Development Agreement - 2 units
$110k
- Development Agreement - 3 units
$150k
- Development Agreement - 4 units
$180k
- Development Agreement - 5 units
$225k
- Development Agreement - 6 units
$240k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations42
Franchised units open at year-end
- New openings13
Gross new units opened during the calendar year
- 1-year unit growth rate5.0%
Net unit growth versus prior year
- 3-year unit CAGR32.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.2×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$377k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open180 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 3 of 3 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.