Lifetime Green Coatings
Home Services · Flooring & Interior Services
- Active units
- 35
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About Lifetime Green Coatings
Lifetime Coatings is a leading eco-friendly floor coating company that specializes in revitalizing floors and transforming spaces. They offer a range of products and services to meet both residential and commercial needs. For residential customers, Lifetime Coatings provides beautiful and dependable floor coatings that are non-toxic, easy to install, and quick drying. They can transform garages, basements, crawl spaces, sidewalks, and patios into functional and appealing spaces that you will enjoy living in. For commercial customers, Lifetime Coatings helps businesses create safe and durable surfaces. Their toxin-free coating has been used in hospitals, stadiums, food processing plants, and more to ensure the safety of employees and customers. In addition to their commitment to eco-friendly practices, Lifetime Coatings offers a range of other benefits. Their coatings are pet and human safe, flame resistant, and come with a lifetime warranty. They are also customizable, allowing customers to choose custom-colored flakes and add their own logo for a finished look. With Lifetime Coatings, you can trust that you are investing in a high-quality and versatile floor coating that will last.
Key terms
- Franchise fee
$60k
- Multi-Territory Discount
Average Initial Franchise Fee per Territory decreases with more Territories (e.g., 2 territories avg $50,000; 10 territories avg $34,000; cumulative fees $100,000–$340,000).
- Brand fund
1.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Veteran discount
10.0% off franchise fee — 10% discount on the Initial Franchise Fee for the first/initial Base Territory for qualified honorably discharged U.S. veterans; must be requested at application.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing); filings on file: 2024, 2025.
Growth
- Total locations35
Franchised units open at year-end
- New openings35
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio35.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$188k
25th percentile of Gross Sales
- Annual unit volume (75th percentile)$298k
75th percentile of Gross Sales
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$183k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 35 of 35 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.