Le Macaron French Pastries
Food & Beverage · Baked Goods & Snacks
- Active units
- 55
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Le Macaron French Pastries
Le Macaron is a delightful brand that offers a range of exquisite French pastries and treats. With a passion for sharing the authentic taste and texture of true French macarons, Le Macaron aims to bring a unique and delectable experience to the marketplace. Founded by Rosalie Guillem and her daughter Audrey Guillem-Saba, Le Macaron began its journey in 2009 with the opening of its first French pastries shop in Florida. The brand quickly gained popularity and started franchising in 2012 due to customer demand. What sets Le Macaron apart is its commitment to using gluten-free and preservative-free ingredients in their signature macarons, which are handcrafted by a team of talented French chefs. These delicate treats come in a variety of flavors and are light, crispy on the outside, and creamy on the inside. In addition to macarons, Le Macaron also offers gourmet chocolates, French gelato, classic pastries, and homemade candies. Whether you're looking to satisfy your sweet tooth or surprise loved ones with a special gift, Le Macaron is the perfect choice. Visit one of their pastry shops and indulge in an authentic French pastry café experience.
Key terms
- Franchise fee
$45k
- Brand fund
1.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
800 – 1,000 sq ft
- Area Development - Development Fee
$99k
- ADA Assignment of Franchise Rights
$3k
- ADA Transfer (controlling interest or all/substantially all assets)
$20k
- ADA Transfer to business entity for convenience
$500
- ADA Intra-Owner/minority transfer
$3k
- Veteran discount
20.0% off franchise fee — 20% discount off Initial Franchise Fee for first franchise; available to veterans (other than dishonorable) and active duty; veteran must own at least 51%; provide DD-214 before signing.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations55
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate-5.2%
Net unit growth versus prior year
- 3-year unit CAGR-0.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$304k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 72 of 119 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.