Lawn Pride
Home Services · Lawn Care & Landscaping
- Active units
- 35
- Royalty
- 8.0%
Franchised, year-end 2024
of weekly Net Sales
About Lawn Pride
Lawn Pride, Inc. With over 30 years of experience, we have developed the best formulas for maintaining and cultivating beautiful lawns. Our highly knowledgeable team understands the soil, grasses, weeds, and insects specific to your yard, ensuring effective and reliable care. We take the guesswork out of lawn care and prioritize customer service, addressing all concerns and needs with respect and appreciation. At Lawn Pride, we offer a comprehensive range of services to make your lawn thrive. Our offerings include lawn fertilization, aeration, overseeding, weed control, pest control, grub control, fungicide treatment, and mole and vole control. We also provide tree and shrub care. Our team works closely with clients to customize services based on their unique needs, preferences, schedule, and budget. As a Neighborly company, we are committed to the highest standards of customer service and satisfaction. If a job is not done right, we make it right. Contact us today to learn more about our exceptional lawn care services and maintenance programs and request an estimate. Let Lawn Pride help you achieve the yard of your dreams!.
Key terms
- Franchise fee
$0.89
- Community Heroes Program
Up to $2,500 discount for firefighters, law enforcement, EMTs, teachers and educational admin staff
- Roll-In Discount
5% off for each $100,000 in rolled-in annual Gross Sales, up to 45%
- Multi-Unit Franchisee Discount
5%-20% off based on 2+ years as franchisee of Lawn Pride or affiliate
- Additional Concept Discount
10% off if you have been an affiliate brand franchisee for at least 2 years
- HIRE Discount
10%-25% off for qualified employees with 2+ consecutive years of employment
- Incentive Development Program (TAFS)
50% discount on Initial Franchise Fee attributable to TAFS if signed by 7/31/2025; 25% if 8/1–12/31/2025
- Brand fund
2.0% of Net Sales
- Local advertising
80000.0% of Net Sales
- Footprint
200 – 1,000 sq ft
- Veteran discount
20.0% off franchise fee — 20% off the Minimum Initial Franchise Fee ($40,050) for eligible veterans with 51% ownership
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations35
Franchised units open at year-end
- New openings30
Gross new units opened during the calendar year
- 1-year unit growth rate600.0%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio30.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$192k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 27 of 92 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.