Lawn Doctor
Home Services · Lawn Care & Landscaping
- Active units
- 672
- Royalty
- 10.0%
Franchised, year-end 2025
of weekly Net Sales
About Lawn Doctor
Lawn Doctor is a trusted brand in the lawn care industry, with a rich history dating back to 1967. We are committed to providing the best service to our customers, and our goal is to serve you with excellence. At Lawn Doctor, we offer a comprehensive range of lawn care and yard maintenance services. Whether you need lawn care, fertilization, seeding, aeration, tree and shrub care, pest control, or special event sprays, we have you covered. We also provide annual programs for fertilization and weed control, as well as mosquito and tick control plans. What sets us apart? Our customized approach to lawn care, backed by a scientific methodology, ensures that your lawn receives the individual attention it deserves. We pride ourselves on our customer testimonials, as well as our 100% Risk-Free Guarantee. Join our team today or give us a call to learn more about how Lawn Doctor can meet your lawn care needs. Choose us, and we'll take care of the rest.
Key terms
- Franchise fee
$118k
- Additional unit (existing franchisee)
Reduced initial franchise fee of $25,000 for an additional Lawn Doctor Business; no standard initial training/support/supplies
- Employee discount
Employees of franchisees with 5 years in system who qualify receive $10,000 off the initial franchise fee
- Brand fund
2.0% of Net Sales
- Local advertising
10.0% of Net Sales
- Footprint
240 sq ft
- Veteran discount
10.0% off franchise fee — 10% reduction of the $50,000 initial license fee portion (VetFran/MinorityFran/Green Fran/First Responder) – not combinable
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations672
Franchised units open at year-end
- New openings27
Gross new units opened during the calendar year
- 1-year unit growth rate2.9%
Net unit growth versus prior year
- 3-year unit CAGR3.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.4×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate1.4%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$150k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate10.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 233 of 897 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.