KongDog
Food & Beverage · Quick-Service Restaurants
- Active units
- 2
- Royalty
- 5.0%
Franchised, year-end 2022
of weekly Net Sales
About KongDog
Kongdog is an innovative brand specializing in Korean-style corn dogs that perfectly blend trendy flavors with a handmade approach. Located in prime spots like the King of Prussia Mall and Somerville, MA, Kongdog has quickly gained popularity for its delicious, hot, and crispy treats. Customers can choose from a variety of unique fillings, including mouth-watering blends of cheese and savory hot dogs, offering an exciting twist on traditional snacks. Kongdog not only excels in crafting tasty corn dogs, such as the renowned Cheeto Kongdog, but also provides refreshing drinks like bubble milk tea and various flavored lemonades, catering to diverse palates. With a modern, clean ambiance and friendly staff committed to quick service, Kongdog has become a go-to destination for food lovers looking for a fun, flavorful experience. Join the growing number of fans who relish the delightful taste and variety that Kongdog has to offer, making every visit a memorable treat!.
Key terms
- Franchise fee
$25k
- Brand fund
0.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,200 – 2,000 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2023, 2026.
Growth
- Total locations24
Franchised units open at year-end
- New openings16
Gross new units opened during the calendar year
- 1-year unit growth rate140.0%
Net unit growth versus prior year
- 3-year unit CAGR11.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio8.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$412k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open270 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.