Joshua Tree
Entertainment & Recreation · Events & Experiences
- Active units
- 16
Franchised, year-end 2025
About Joshua Tree
Joshua Tree Music Festival (JTMF) is an inspiring celebration of music, creativity, and community held twice a year in the enchanting Mojave Desert. Spanning four days in May and October, this family-friendly festival offers a dynamic lineup of artists across diverse genres, fostering a sense of connectedness among attendees of all ages. With a commitment to radical inclusion, JTMF blurs the lines between performers and patrons, ensuring that everyone feels part of the vibrant experience. Festival-goers can enjoy a rich tapestry of offerings, including music performances, art installations, wellness activities like yoga, and engaging workshops that promote arts education. With spaces such as the Positive Vibration Station, Queer Salon, and Kidsville, JTMF invites participants to immerse themselves fully in a culture of acceptance and joy. The festival is not just about music; it's about creating lasting memories and friendships under the vast desert sky. Join the JTMF community for an unforgettable journey of passion, purpose, and connection.
Key terms
- Franchise fee
$60k
- Brand fund
2.0% of Net Sales
- Local advertising
6.5% of Net Sales
- Multiple Territories - total of 2 Territories
$102k
- Multiple Territories - total of 10 Territories
$362k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations16
Franchised units open at year-end
- New openings8
Gross new units opened during the calendar year
- 1-year unit growth rate100.0%
Net unit growth versus prior year
- 3-year unit CAGR300.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio8.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$528k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 28 of 50 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.