Jollibee
Food & Beverage · Quick-Service Restaurants
- Active units
- 3
- Royalty
- 5.0%
Franchised, year-end 2025
of weekly Net Sales
About Jollibee
Jollibee is the flagship brand of Jollibee Foods Corporation, the largest and fastest growing Asian restaurant company in the world. With 70 stores in North America, 1500 stores across the globe, and many more yet to come, our mission is to spread the joy of eating. We serve up great tasting food with warm and friendly service, delivering on our promises of taste, value, and experience. Our menu features our famous Chickenjoy, delicately hand-breaded to be crispylicious on the outside and juicylicious on the inside. We also offer deliciously savory hamburgers, sweet-style Jolly Spaghetti, and scrumptious Peach Mango Pie made with real Philippine mangoes. Our commitment is to provide quality, great-tasting food, friendly and efficient service, and a clean in-store environment. Join our e-club to stay updated with the latest buzz and promotional offers. Come and experience the joy of eating at Jollibee!.
Key terms
- Franchise fee
$40k
- Accelerated development incentive
50% reduction in initial franchise fee and 50% reduction in Royalty and Marketing Fund contributions for first year for units opened above annual minimum under Multi-Unit Development Agreement
- Brand fund
4.0% of Net Sales
- Footprint
1,500 – 3,800 sq ft
- Multi-Unit Development Fee
$20k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations3
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate50.0%
Net unit growth versus prior year
- 3-year unit CAGR73.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-0.0%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$3.1M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 14 of 14 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.