Johnny Rockets
Food & Beverage · Full-Service Restaurants
- Active units
- 95
- Avg unit volume
- $1.6M
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Johnny Rockets
Johnny Rockets is a renowned brand that specializes in serving The Original Hamburger along with a variety of other delicious food items. With their menu featuring an array of burgers, shakes, and fries, Johnny Rockets provides a unique dining experience filled with fun. Customers can enjoy a mouthwatering selection of burgers that are crafted with high-quality ingredients, ensuring a flavorful and satisfying meal. From classic cheeseburgers to specialty burgers, there is something for every taste preference. Complementing these delectable burgers are their hand-spun shakes that come in a variety of flavors, adding a delightful touch to the dining experience. In addition to their menu offerings, Johnny Rockets offers an enjoyable atmosphere that is reminiscent of a 1950s diner, complete with retro decor and upbeat music. Whether you dine in or opt for their convenient online ordering, Johnny Rockets promises a memorable experience. To make your visit even more exciting, sign up for the Rocket E-Club to receive a free burger with the purchase of any entrée and a drink or shake. By joining the E-Club, you'll also gain access to exclusive deals and limited-time offers, ensuring that you never miss out on anything Johnny Rockets has to offer. Visit their website to find a Johnny Rockets location near you and join the Rocket E-Club today!.
Key terms
- Franchise fee
$50k
- Installment option
May accept payment of Initial Fee in interest‑free installments over 1 to 18 months
- Multi-Unit credit
Development fee credit applied to Initial Fee, typically $50,000 per Franchise Agreement
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,600 – 2,000 sq ft
- Multi-Unit Restaurant Agreement (development fee)
$50k
- Veteran discount
Not offered
Brand Percentile Rankings
Growth
- Total locations95
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-5.9%
Net unit growth versus prior year
- 3-year unit CAGR-8.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.6M
Average Net Sales across 64 U.S. franchised Restaurants open Jan 1–Dec 31, 2023.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.5M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.1×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 73 of 94 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.