iSmash
Entertainment & Recreation · Family Entertainment
- Active units
- 8
- Royalty
- 6.0%
Franchised, year-end 2025
of weekly Net Sales
About iSmash
Founded in 2013 by entrepreneur Julian Shovlin, iSmash quickly became the leading high-tech brand for express repairs. Julian's own experience with a malfunctioning smartphone in university highlighted the lack of reliable repair options in the market, pushing him to create a brand that could offer trustworthy solutions. With the opening of the first store on King's Road, London, iSmash began its mission to provide quick and top-quality repairs. Today, iSmash has expanded to 26 locations across London and the UK, including popular areas like Canary Wharf and Brighton. With over 500,000 satisfied customers served, iSmash has firmly established itself as the UK's leading tech repair specialist.
Key terms
- Franchise fee
$60k
- In Term Additional Territory discount
If during the term you enter an additional Franchise Agreement, we may discount the Initial Franchise Fee for each subsequent Agreement; cannot be combined with other discounts
- Brand fund
2.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
4,000 – 7,500 sq ft
- Multi-Unit Development Agreement – Second Center
$40k
- Multi-Unit Development Agreement – Third Center
$40k
- Multi-Unit Development Agreement – Fourth Center
$35k
- Multi-Unit Development Agreement – Fifth Center
$35k
- Veteran discount
10.0% off franchise fee — 10% discount of the Initial Franchise Fee and, if applicable, the Development Area Fee
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations8
Franchised units open at year-end
- New openings3
Gross new units opened during the calendar year
- 1-year unit growth rate60.0%
Net unit growth versus prior year
- 3-year unit CAGR100.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate19.1%
Year-over-year change in median AUV
- Store-level EBITDA Margin22.4%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$565k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns28.7%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 55 of 63 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.