Iron 24
Fitness · Gyms
- Active units
- 2
Franchised, year-end 2023
About Iron 24
Iron 24 Fitness + Recovery is a groundbreaking gym brand that aims to revolutionize the fitness industry. Founded by a team of fitness, franchising, and tech experts, Iron 24 offers a unique gym concept that is technology-enabled, affordable, and flexible. They have combined the best aspects of a traditional gym experience with cutting-edge recovery amenities to support members in achieving holistic fitness. The brand's mission is to simplify gym membership and ownership, making it easier and more accessible for individuals to join and use their facilities. They believe in the values of simplicity, affordability, freedom, and expediency, ensuring that everyone can have a gym membership that fits their budget and schedule. With a leadership team comprised of professionals in various fields, including fitness, technology, and business, Iron 24 is committed to becoming the world's easiest gym to own, join, and use. Their innovative model has already gained traction, with gyms in development across the United States. Join Iron 24 Fitness + Recovery and experience a new kind of gym that prioritizes your fitness goals without any sales pressure or stress.
Key terms
- Footprint
3,500 – 6,000 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations2
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 9 of 9 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.