Hudson Valley Swim
Education & Child Enrichment · Swim Schools
- Active units
- 12
- Royalty
- 8.0%
Franchised, year-end 2025
of weekly Net Sales
About Hudson Valley Swim
Hudson Valley Swim is a leading swim school franchise dedicated to providing lifesaving swim education to children and adults. With a low-cost, pool-rental business model, franchisees can enter the market quickly, often within just 90 days, while minimizing startup expenses. This model allows franchise owners to capitalize on the growing demand for affordable swimming lessons, contributing to a healthier and safer community.
Founded by Jeff and Joan Gartner, Hudson Valley Swim leverages decades of industry experience and best-in-class training to ensure franchisees thrive. The organization emphasizes the importance of strong support systems, offering comprehensive training, marketing tools, and ongoing coaching to help franchisees succeed. Their mission is to reduce drowning rates, which affect children significantly, making every swim lesson impactful.
Franchisees benefit from year-round revenue, operating with a proven curriculum that not only teaches essential swim skills but also fosters confidence among students. Discover the opportunity to join Hudson Valley Swim and make a difference while running a profitable business.
Key terms
- Franchise fee
$60k
- Negotiated fee for larger Territory
We reserve the right to negotiate Initial Franchise Fees for areas larger than a standard Territory.
- Officer’s family waiver/reduction
We reserve the right to reduce or waive the Initial Franchise Fee for our officer’s family members.
- Brand fund
2.0% of Net Sales
- Area Development Agreement - 2 businesses
$100k
- Area Development Agreement - 3 businesses
$135k
- Area Development Agreement - 4 businesses
$165k
- Area Development Agreement - 5 businesses
$195k
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for your first Hudson Valley Swim Business under the “Salute to Service” program.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations12
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate100.0%
Net unit growth versus prior year
- 3-year unit CAGR73.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin8.9%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$108k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns18.0%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.