Huddle House
Food & Beverage · Full-Service Restaurants
- Active units
- 212
- Royalty
- 4.8%
Franchised, year-end 2024
of weekly Net Sales
About Huddle House
Welcome to Huddle House, where delightful meals and unbeatable convenience come together! As a leading brand in the Southeast, Mid-Atlantic, Midwest, and Southwest regions, we pride ourselves on serving scrumptious breakfast, lunch, and dinner options. At Huddle House, we believe in offering you the freedom to enjoy Any Meal. Any Time. Whether you're craving a classic Bacon, Egg & Cheese Biscuit Combo, delectable Chicken Tenders Toaster Combo, or any other tasty options, we've got you covered. Our menu is packed with a variety of satisfying value combos, all available for just $5.99! What's more, we also provide exciting franchisee opportunities for those who want to bring the Huddle House experience to their community. Downloading our Huddle House App allows you to earn points, pick rewards, and conveniently order for pick-up, curbside, or delivery. Discover the Huddle House difference today! Join us for a delightful dining experience that satisfies your hunger at any time of day.
Key terms
- Existing Franchisee discount
Initial franchise fee reduced to $25,000 for a traditional Unit, $13,500 for a Non‑Traditional Unit, and expected $20,000 for an “Express” unit for qualifying existing franchisees purchasing additional units.
- Brand fund
3.5% of Net Sales
- Local advertising
0.5% of Net Sales
- Footprint
2,000 – 2,900 sq ft
- Market Development Agreement – First Traditional Unit
$35k
- Market Development Agreement – Each Additional Traditional Unit
$18k
- Market Development Agreement – First Non‑Traditional or “Express” Unit
$15k
- Market Development Agreement – Each Additional Non‑Traditional or “Express” Unit
$8k
- Market Development Agreement – Term Extension Fee
$5k
- Veteran discount
25.0% off franchise fee — Huddle House Patriot Program provides a 25% reduction in the Initial Franchise Fee for the first New Development Unit under a single unit Franchise Agreement.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-4.0%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.1M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate4.8%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 243 of 262 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.