Howard Johnson by Wyndham
Hospitality · Hotels & Extended Stay
- Active units
- 139
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Howard Johnson by Wyndham
Howard Johnson Bur Dubai is a premium brand that offers opulence and elegance in one of the most glamorous cities in the world, Dubai. As one of the best hotels in Dubai, we provide top-quality accommodations and exceptional customer services. Our strategically located hotels in the heart of Dubai offer easy access to major attractions, shopping centers, and business districts. Our luxurious suite rooms create the perfect ambiance for a family vacation or a corporate event. Indulge in the finest cuisines from around the world, prepared by our experienced chefs, at our world-class restaurants. We also offer catering services tailored to meet the needs of all kinds of events, from intimate gatherings to large corporate functions. With our commitment to top-notch services, we guarantee that your stay with us will be truly unforgettable. Book with us now to experience the pinnacle of luxury in Dubai.
Key terms
- Franchise fee
$35k
- Brand fund
2.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations133
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate-4.3%
Net unit growth versus prior year
- 3-year unit CAGR-3.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.7×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$10.4M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.