Hotworx
Wellness & Personal Care · Recovery & Wellness Studios
- Active units
- 576
- Royalty
- $695 / yr
Franchised, year-end 2023
Annual flat fee
About Hotworx
The brand operates brick-and-mortar fitness centers that utilize a combination of heat, infrared energy, and exercise. Members have 24-hour access to various 15-minute and 30-minute sessions, such as yoga and indoor cycling, which are led by virtual instructors. Studios also feature a functional exercise zone equipped with weights and equipment for supplemental strength training. This model caters to individuals seeking semi-private, time-efficient workout options within a climate-controlled environment.
Key terms
- Franchise fee
$20k
- Convention promotion
Existing franchisees were offered a discounted franchise fee of $14,950 in connection with a promotion offered at convention.
- Footprint
Up to 2,000 sq ft
- Area Development – one additional studio
$15k
- Area Development – two or more additional studios
$10k
- Veteran discount
2500.0% off franchise fee — VetFran Program discount of $2,500 on the initial franchise fee
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate7.1%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$560k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open275 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 543 of 810 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.