Honest1 Auto Care
Automotive · Auto Repair & Maintenance
- Active units
- 59
- Avg unit volume
- $1.4M
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Honest1 Auto Care
At Honest1 Auto Care Aurora, we are Joe and Melanie Koehnen, and we are thrilled to bring our legacy of exceptional auto repair and unparalleled customer service to the City of Aurora. With over 25 years as a couple and operating Honest-1 South Elgin, we have earned a loyal customer following and outstanding reviews. Our goal is to provide you with truly honest, straightforward, and exceptional auto repair services. Our dedicated team in Aurora is ready to welcome both current and new customers back to our shop. We offer a unique experience that includes honest and reliable auto repair, delivered with straightforward customer service in a comfortable, family-friendly setting. We take the time to understand you and your vehicle, allowing us to recommend the best options for you. At Honest-1 Auto Care Aurora, you can expect personal attention, exceptional customer service, and a friendly and experienced staff. We are committed to providing you with the service and dedication you deserve. Visit us soon and experience the Honest-1 difference for yourself.
Key terms
- Franchise fee
$75k
- Existing Franchisee discount
15% off the then-current Initial Franchise Fee for each additional franchise; example at current $75,000 is $63,750
- Brand fund
2.0% of Net Sales
- Local advertising
4000.0% of Net Sales
- Footprint
5,000 – 6,000 sq ft
- Veteran discount
10.0% off franchise fee — Initial Franchise Fee discounted by 10% for qualified U.S. Veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.4M
Used 2024 Mean (Average) Gross Sales for franchised centers as average annual revenue.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-5.4%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$748k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open12 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.9×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 64 of 73 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.