Honest Abe Roofing
Home Services · Roofing & Siding
- Active units
- 8
- Royalty
- 5.0%
Franchised, year-end 2025
of weekly Net Sales
About Honest Abe Roofing
Honest Abe Roofing Franchise | Terre Haute IN is a leading roofing franchise that offers a unique blend of small-town charm and corporate professionalism. Founded in 2007 by Kevin Newton in Terre Haute, Indiana, Honest Abe Roofing has steadily grown into a thriving business known for its exceptional customer service and skilled craftsmanship. As a franchisee, you will receive all the tools, training, and support necessary to build a successful roofing business. With a proven business model, Honest Abe Roofing has established itself as America's most reliable roofer. Whether you have prior roofing experience or not, their quality training services and ongoing assistance will equip you with the knowledge and skills to thrive in the industry. Honest Abe Roofing takes pride in its strong company culture, which emphasizes superior customer service. Their mission is to be the world's most professional and respected roofing company, achieved through a team of dedicated franchisees who uphold their core values. By becoming a franchisee, you will have the opportunity to launch your future for generations to come. Join the Honest Abe Roofing family and pave the way for long-lasting success in the roofing industry. Contact them today to get started on living your dream.
Key terms
- Franchise fee
$60k
- Multi-territory pricing
Cumulative Initial Franchise Fee: 2 Territories $99,500; 3 Territories $134,500.
- Additional Territories
Each additional Territory $30,000 after the first.
- Brand fund
2.0% of Net Sales
- Footprint
1,800 – 2,500 sq ft
- Additional Territory Fee
$30k
- Veteran discount
15.0% off franchise fee — 15% off the first Territory for honorably discharged U.S. veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations8
Franchised units open at year-end
- New openings2
Gross new units opened during the calendar year
- 1-year unit growth rate-38.5%
Net unit growth versus prior year
- 3-year unit CAGR-27.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$238k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 11 of 18 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.