HomeSmiles
Home Services · Cleaning Services
- Active units
- 77
- Avg unit volume
- $565k
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About HomeSmiles
HomeSmiles is a trusted brand that specializes in comprehensive home maintenance services. With their expert team, they ensure that your home is well maintained, helping you avoid any costly repairs in the future. From gutter cleaning and pressure washing to window washing and dryer vent cleaning, HomeSmiles offers a wide range of services to cater to your specific needs. They also provide bundled service packages that include both interior and exterior maintenance tasks, giving you the convenience of getting everything done in one visit. Whether you are a property manager, a realtor, or an apartment owner, HomeSmiles is the ideal choice for keeping your property in top-notch condition. Their professional and highly skilled team guarantees exceptional service, as evident in their numerous 5-star reviews. Say goodbye to the hassle of scheduling multiple services and entrust your home maintenance to the reliable experts at HomeSmiles. Contact them now and experience the convenience and quality that they offer.
Key terms
- Franchise fee
$60k
- Multi-Territory Discounts
Per-territory fee decreases when purchasing multiple territories (e.g., 2 territories $40,000 each; 4 territories $35,000; 5–8 territories $30,000 each)
- Brand fund
1.0% of Net Sales
- Local advertising
3.0% of Net Sales
- Veteran discount
10.0% off franchise fee — 10% discount on Initial Franchise Fee for first/initial territory for qualified honorably discharged U.S. veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations77
Franchised units open at year-end
- New openings71
Gross new units opened during the calendar year
- 1-year unit growth rate1183.3%
Net unit growth versus prior year
- 3-year unit CAGR338.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio71.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$565k
Average computed from the two Operational Franchise Outlet tables shown in the provided excerpt.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$176k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio3.2×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.