HomeSmart International
Real Estate & Property · Real Estate Brokerages
- Active units
- 178
Franchised, year-end 2023
About HomeSmart International
HomeSmart International is a real estate brokerage franchise company based in the United States. It was founded in 2000 by Matt Widdows in Scottsdale, Arizona. The company's headquarters is located in Scottsdale as well. HomeSmart International offers a comprehensive set of products and services to both real estate agents and consumers. Their main focus is on providing innovative technology and business solutions to their agents, allowing them to streamline their operations and increase their productivity. The company also offers training, coaching, and marketing support to their agents, aiming to help them succeed in the ever-evolving real estate market. On a global scale, HomeSmart International has expanded its presence through various partnerships and acquisitions. One notable subsidiary of the company is HomeSmart Realty Partners, which operates in Ontario, Canada. Additionally, HomeSmart has formed joint ventures with other organizations to further enhance its market position and expand its reach. HomeSmart International is known for its strong market position and is one of the largest real estate brokerage companies in the United States. It has consistently ranked among the top real estate companies by transaction sides and sales volume. With its technology-driven approach, HomeSmart has gained a competitive edge in the industry, attracting agents and clients alike. In terms of major events, HomeSmart International acquired other real estate brokerage companies in various regions to expand its footprint. This strategic approach has led to significant growth and increased market share for the company. Additionally, HomeSmart has continuously invested in technological advancements and innovation, ensuring that its agents have access to the latest tools and resources. As of the latest updates, HomeSmart International continues to strengthen its position in the real estate market. The company focuses on providing top-notch support and resources to its agents, aiming to drive success and growth for both the agents and the company itself. Through its dedication to innovation and a customer-centric approach, HomeSmart International remains a prominent player in the real estate industry.
Key terms
- Franchise fee
$20k
- Brand fund
4.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations178
Franchised units open at year-end
- New openings20
Gross new units opened during the calendar year
- 1-year unit growth rate6.0%
Net unit growth versus prior year
- 3-year unit CAGR6.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.8×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$135k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.