Home2 Suites by Hilton
Hospitality · Hotels & Extended Stay
- Active units
- 595
Franchised, year-end 2023
About Home2 Suites by Hilton
Experience style and sustainability at Home2 Suites. Enjoy pet-friendly suites perfect for extended stays, in-suite kitchens, plus free breakfast and WiFi.
Key terms
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations595
Franchised units open at year-end
- New openings48
Gross new units opened during the calendar year
- 1-year unit growth rate8.8%
Net unit growth versus prior year
- 3-year unit CAGR7.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio48.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.