Home Clean Heroes
Home Services · Cleaning Services
- Active units
- 16
- Avg unit volume
- $291k
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Home Clean Heroes
Home Clean Heroes is a brand that offers a new standard of safe and reliable home cleaning services. Our professional grime-fighters are dedicated to providing exceptional service, giving you the peace of mind you deserve. Whether you need general house cleaning or specialty cleans, we have got you covered. We understand that everyone has their own unique cleaning preferences, which is why we offer personalized cleans tailored to your specific needs. At Home Clean Heroes, we take your safety seriously, which is why we have implemented our proprietary home-cleaning system to prevent cross-contamination. Plus, with our Share The Shine referral program, you can earn up to $500 per year on our professional home cleaning services. Trustworthy, quality service is what sets us apart from the rest. Schedule your free in-home estimate today, and let our professional grime-fighters make your home sparkle.
Key terms
- Franchise fee
$50k
- Community Heroes Program
20% discount on the Initial Franchise Fee for the first franchise; not available under an Area Development Agreement
- Additional territories discount
May purchase additional territories within 24 months at discounted price currently 25000 each, subject to approval and good standing
- Brand fund
2.0% of Net Sales
- Local advertising
5000.0% of Net Sales
- Area Development Agreement - 2 territories
$75k
- Area Development Agreement - 3 territories
$100k
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for the first franchise; not available under an Area Development Agreement
Brand Percentile Rankings
Growth
- Total locations16
Franchised units open at year-end
- New openings10
Gross new units opened during the calendar year
- 1-year unit growth rate33.3%
Net unit growth versus prior year
- 3-year unit CAGR41.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio10.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$291k
Average 2023 revenue per Franchised Business for the six units open ≥12 months.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$154k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.9×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.