
Hertz
Automotive · Auto Rental & Sales
- Active units
- 400
Franchised, year-end 2024
About Hertz
Hertz Corporation is a prominent American car rental company headquartered in Estero, Florida. Established in 1918 by Walter L. Jacobs as a small car rental operation in Chicago, Hertz has since grown to become one of the largest car rental companies in the world. The company's headquarters, located in Estero, Florida, houses various departments, including executive offices, finance, marketing, and customer service. The company also has regional headquarters in key locations worldwide to oversee its operations across different continents. Hertz offers a wide range of products and services, primarily focusing on car rental and leasing. Customers can rent vehicles for personal use, business travel, or even special occasions. The company offers a diverse fleet of cars, including sedans, SUVs, luxury vehicles, and vans. Additionally, Hertz operates Hertz Local Edition, a neighborhood rental service, and offers Hertz Car Sales for buying used vehicles. With a strong global presence, Hertz operates in over 150 countries, making it one of the largest car rental companies internationally. The company has established several noteworthy subsidiaries, joint ventures, and partnerships to expand its operations further. Notably, Hertz owns Dollar Rent A Car and Thrifty Car Rental, which are both recognized brands in the car rental industry. Hertz holds a significant market position globally, attracting millions of customers each year. However, the company faces stiff competition from other major car rental companies such as Avis Budget Group and Enterprise Holdings. Its market standing is evident through its consistent global sales and a vast network of rental locations worldwide. Throughout its history, Hertz has witnessed various milestones, including being the first car rental company to introduce computerized reservation systems. It has also been recognized for its commitment to customer service, convenience, and innovation. As of the latest updates, Hertz is undergoing a restructuring process after filing for Chapter 11 bankruptcy due to the economic impact of the COVID-19 pandemic. The company is working towards a financial reorganization plan to emerge stronger and continue providing its services to customers worldwide. In conclusion, Hertz is an iconic car rental company in the United States with a rich history, a diverse range of products and services, and a significant global presence. While facing challenges in recent times, the company remains committed to its vision of providing reliable transportation solutions to customers around the world.
Key terms
- Installment option
Franchisor may allow a portion of the initial franchise fee to be paid in installments over a period not to exceed three years; no interest on deferred portion.
- Footprint
175 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations390
Franchised units open at year-end
- New openings13
Gross new units opened during the calendar year
- 1-year unit growth rate-2.5%
Net unit growth versus prior year
- 3-year unit CAGR0.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio13.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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