Happier at Home
Senior & Adult Services · Non-Medical Home Care
- Active units
- 19
- Avg unit volume
- $617k
- Royalty
- 5.0%
Franchised, year-end 2025
Average of the 13 ‘Total Gross Sales in 2025 Per Franchised Business’ values listed.
of weekly Net Sales
About Happier at Home
**Brand Description: Happier At Home**
Founded in 2007 in Rochester, NY by Deborah C. Marcello, Happier At Home emerged from a deeply personal experience with the challenges of in-home care. Inspired by her mother's battle with glioblastoma, Debbie recognized a critical need for compassionate and reliable senior care. The brand's mission is to enhance the lives of seniors and their families by providing personalized in-home care solutions that foster independence and dignity.
Happier At Home offers a range of services tailored to meet the unique needs of each client, including medication management solutions and care advocacy. Their dedicated team of compassionate caregivers ensures that seniors receive the support they need in the comfort of their own homes, allowing them to maintain their lifestyle while receiving essential care. With a strong commitment to advocacy, Happier At Home not only delivers services but also seeks to improve the overall quality of life for the elderly community, standing as a trusted partner for families navigating the complexities of senior care.
Key terms
- Franchise fee
$49k
- Brand fund
1.0% of Net Sales
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations19
Franchised units open at year-end
- New openings3
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR64.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$617k
Average of the 13 ‘Total Gross Sales in 2025 Per Franchised Business’ values listed.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$122k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open45 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio5.0×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 34 of 34 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.