Habit Burger Grill
Food & Beverage · Quick-Service Restaurants
- Active units
- 59
- Avg unit volume
- $1.9M
- Royalty
- 5.5%
Franchised, year-end 2023
of weekly Net Sales
About Habit Burger Grill
**Brand Description for Habit Burger & Grill**
Founded in 1969 under the sunny skies of Santa Barbara, Habit Burger & Grill has been a pioneer in crafting delicious, char-grilled food that captures the essence of California's culinary spirit. Celebrated for its chef-driven menu, Habit offers a mouthwatering selection of freshly grilled burgers, chicken, and tuna, all prepared to order over an open flame, delivering that distinctive taste customers crave. The brand takes pride in using quality ingredients to create fresh salads, handspun shakes, and more, ensuring that every meal is a satisfying experience. Beyond food, Habit Burger embodies a laid-back, feel-good vibe, inviting guests to relax and enjoy their dining experience. With options for catering and a convenient mobile app offering exclusive deals, Habit Burger & Grill is dedicated to spreading the joy of fresh, feel-good food to everyone, no matter where they are. Join the Habit community and savor the unmistakable flavors of the Golden State!
Key terms
- Franchise fee
$35k
- Area Development credit
$10,000 of the Development Fee applied to each initial franchise fee.
- Brand fund
2.0% of Net Sales
- Local advertising
0.5% of Net Sales
- Footprint
2,200 – 3,000 sq ft
- Development Fee
$10k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations82
Franchised units open at year-end
- New openings24
Gross new units opened during the calendar year
- 1-year unit growth rate34.4%
Net unit growth versus prior year
- 3-year unit CAGR17.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio24.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$1.4M
Fiscal Year 2025; includes the February Sold Restaurants; excludes non-traditional locations; dollars are stated in thousands in the source.
- Annual unit volume (75th percentile)$2.3M
Fiscal Year 2025; includes the February Sold Restaurants; excludes non-traditional locations; dollars are stated in thousands in the source.
- 1-year Median AUV growth rate-6.2%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.9M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
Create your free Glidepath account to access full brand information.
Location footprint
Showing 58 of 123 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.