Haagen-Dazx
Food & Beverage · Ice Cream & Frozen Desserts
- Active units
- 215
- Royalty
- 4.0%
Franchised, year-end 2025
of weekly Net Sales
About Haagen-Dazx
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$30k
- Experienced Operator Discount Program
If qualified, you may purchase a franchise for a new Häagen‑Dazs Shop for $20,000.
- Existing franchisee pricing
Existing Häagen‑Dazs Shop franchisees can purchase a franchise for a new Shop for $15,000.
- Local advertising
1.0% of Net Sales
- Footprint
200 – 1,800 sq ft
- Franchise Fee for Shops in excess of Development Quota
$5k
- Veteran discount
25.0% off franchise fee — 25% discount on the Initial Franchise Fee for your first Häagen-Dazs Shop (savings of $7,500)
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations215
Franchised units open at year-end
- New openings15
Gross new units opened during the calendar year
- 1-year unit growth rate3.9%
Net unit growth versus prior year
- 3-year unit CAGR1.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio15.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate5.5%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$402k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open180 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate4.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.