Griswold Home Care
Senior & Adult Services · Non-Medical Home Care
- Active units
- 163
- Avg unit volume
- $1.9M
- Royalty
- 4.0%
Franchised, year-end 2023
of weekly Net Sales
About Griswold Home Care
Griswold Home Care is a trusted brand that provides in-home care for seniors nationwide. Founded by Jean Griswold in 1982, this home care company has assisted over 80,000 individuals and is celebrating its 40th anniversary this year. Whether you or your loved one needs help with daily activities or wishes to age in the comfort of their own home, Griswold Home Care can offer the support you need. Their services range from companionship to more involved personal care, as well as live-in or overnight care. Their experienced caregivers are dedicated to providing compassionate care and ensuring the well-being of your family members. Griswold Home Care takes pride in personalized care plans tailored to your family's unique needs. Discover more about their comprehensive range of home care services by visiting their website. Contact their caregiving team today to learn more or find a caregiver near you.
Key terms
- Franchise fee
$50k
- Additional territory discount
15% off the then-current Initial Franchise Fee for each additional territory (up to 1 additional)
- Performance discount on additional territory
Existing franchisees that exceed average system-wide Gross Receipts may receive an additional 5% discount on additional territories
- Conversion incentive
No Initial Franchise Fee if an existing Griswold franchisee signs the Addendum to Agency Franchise Agreement
- Brand fund
0.5% of Net Sales
- Local advertising
12000.0% of Net Sales
- Footprint
500 – 1,000 sq ft
- Veteran discount
20.0% off franchise fee — VetFran: 20% discount off the Initial Franchise Fee on the first territory
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations135
Franchised units open at year-end
- New openings22
Gross new units opened during the calendar year
- 1-year unit growth rate18.4%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio22.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.9M
Average Gross Receipt for all franchised locations during 2023 Measurement Period.
- Annual unit volume (25th percentile)$1.2M
Gross Receipts exclude sales tax, client reimbursements, and certain adjustments. Territories ranged from 78,153 to 1,799,432 in population (median 423,854).
- Annual unit volume (75th percentile)$2.9M
Gross Receipts exclude sales tax, client reimbursements, and certain adjustments. Territories ranged from 78,153 to 1,799,432 in population (median 423,854).
- 1-year Median AUV growth rate11.2%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$143k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio13.4×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 40 of 55 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.