Graze Craze
Food & Beverage · Ghost Kitchens / Delivery Concepts
- Royalty
- 6.0%
of weekly Net Sales
About Graze Craze
Graze Craze is a leading charcuterie franchise dedicated to revolutionizing the grazing experience. With a commitment to quality and creativity, Graze Craze curates exquisite charcuterie boards using the freshest ingredients, perfect for any occasion—from business events to weddings and birthday celebrations. Operating under the United Franchise Group, Graze Craze leverages over 35 years in the franchising industry to support its owners with simplified processes for launching new locations and achieving growth.
The franchise offers a unique investment opportunity with low startup costs and high potential returns, eliminating the need for extensive kitchen equipment or cooking experience. Graze Craze prides itself on delivering eco-friendly and visually appealing boards, accommodating various dietary preferences while providing innovative catering solutions. Their focus on “grazeology” ensures that every board is a delightful feast, representing a $950 million industry trend recognized by the National Restaurant Association as one of 2023’s hottest menu trends. Join Graze Craze today and start your journey in this thriving market!
Key terms
- Franchise fee
$50k
- Affiliated brand owner reduced fee
Lower amount represents the initial franchise fee for an owner in good standing of affiliated brands purchasing an initial Graze Craze franchise.
- Multi-unit reduced fees
If you sign a MUDA: $39,500 for the second unit and $29,500 for the third and subsequent units (less $20,000 credit from the development fee).
- Brand fund
2.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
800 – 1,200 sq ft
- Multi-Unit Development Agreement (MUDA)
$0
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$246k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 136 of 162 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.