GrassRoots
Entertainment & Recreation · Events & Experiences
- Active units
- 22
- Avg unit volume
- $658k
- Royalty
- 7.0%
Franchised, year-end 2025
Operational Franchisees opened 2019–2020 - Average Gross Sales (2025)
of weekly Net Sales
About GrassRoots
Grassroots Motorsports is the ultimate destination for true sports car enthusiasts. With their online platform, print magazine, and live events, they are dedicated to being your personal guide to the sports car world. Explore behind the scenes and learn how to make your car better with the car nerds at Grassroots Motorsports. They offer a variety of engaging content, from features and articles to reviews and buyer's guides, covering everything from 1000-horsepower track monsters to impressive street cars built in driveways. You can also delve into their collection of staff-built project cars, as they believe in hands-on technical knowledge that is gained in the garage, not behind a desk. Join them at their events like the Grassroots Motorsports Experience, the Tire Rack Ultimate Track Car Challenge, and the Grassroots Motorsports $2000 Challenge. Don't just be a car enthusiast, become a fan of the Grassroots Motorsports community.
Key terms
- Franchise fee
$50k
- Multi-Unit Development
Franchise fees reduced to $39,500 for each franchise after the first under a MUDA; all franchise fees due at MUDA signing
- Brand fund
1.0% of Net Sales
- Veteran discount
$10,000 discount for qualifying U.S. military veterans or active-duty; veteran must own at least 51% if entity; provide DD Form 214 before signing
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations22
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate4.8%
Net unit growth versus prior year
- 3-year unit CAGR4.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$658k
Operational Franchisees opened 2019–2020 - Average Gross Sales (2025)
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$235k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.8×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 14 of 14 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.