Goosehead Insurance
Business & Professional Services · Financial Advisory
- Active units
- 1,103
- Avg unit volume
- $325k
- Royalty
- 20.0%
Franchised, year-end 2024
of weekly Net Sales
About Goosehead Insurance
Goosehead Insurance is a leading full-service insurance agency that is dedicated to providing exceptional service, unbeatable value, and an exceptional experience for all its clients. With a focus on transparency and choice, Goosehead allows you to shop and compare hundreds of insurance companies to find the plan that offers you the best protection at the right price. Their comprehensive range of insurance products includes homeowners, car, landlord, renters, condo, motorcycle, boat, RV, flood insurance, and more. Founded in 2003 by Robyn Jones and Mark Jones, Goosehead has become one of the largest and fastest-growing personal lines insurance brokers in the country. Under the leadership of Chairman and CEO Mr. Jones, the company has revolutionized the insurance industry by empowering clients with unparalleled information and the power of choice. The team at Goosehead is composed of experienced professionals, including President and COO Mark Miller, Chief Financial Officer Mark Jones Jr., General Counsel and Corporate Secretary John O'Connor, Chief Marketing Officer Ann Challis, Chief Service Officer Michael Moxley, Executive Vice President of Technology and Partnerships Justin Ricketts, and Vice President Brian Pattillo. Choose Goosehead Insurance for a seamless insurance experience and the peace of mind that comes with the right coverage at the best value.
Key terms
- Franchise fee
$50k
- Corporate Agent Launch installment/waiver
Pay $25,000 before opening and $25,000 on 1st anniversary (second installment may be waived if Production Threshold met)
- MBA Graduate Incentive
Initial Franchise Fee deferred; paid over time via retention of Net Revenues on renewal business until paid in full
- Brand fund
2.0% of Net Sales
- Footprint
200 – 1,200 sq ft
- Veteran discount
20.0% off franchise fee — 20% discount for honorably discharged U.S. military veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations1008
Franchised units open at year-end
- New openings121
Gross new units opened during the calendar year
- 1-year unit growth rate-8.6%
Net unit growth versus prior year
- 3-year unit CAGR-9.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.4×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$325k
Average Gross Revenue per franchise producer with 3+ years tenure in 2024; per-producer metric, not per franchise unit.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$89k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open2 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio3.7×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 203 of 261 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.