Gong Cha
Food & Beverage · Coffee & Beverage
- Active units
- 0
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Gong Cha
Gong cha is an internationally renowned brand that specializes in premium quality bubble tea. With over 1,800 cafes in 20 countries, Gong cha has established itself as a leader in the beverage industry. At Gong cha, they take pride in serving freshly prepared bubble tea that is made with the finest ingredients. Their diverse menu offers a wide range of flavors, including milk foam milk tea, creative mixes, and their latest addition, the refreshing Strawberry Series. In addition to their delicious beverages, Gong cha also offers a range of services, including franchising opportunities and catering for events and fundraisers. They are committed to bringing the joy of bubble tea to customers around the world. With their mobile app, customers can conveniently order ahead for in-store pickup, ensuring a seamless and efficient experience. Gong cha is dedicated to providing exceptional customer service and creating memorable moments for tea enthusiasts. Discover the Gong cha experience at a store near you and indulge in the perfect blend of flavor and quality.
Key terms
- Franchise fee
$35k
- ADA development targets incentives
If Tier 1 Minimum and other targets are met in a development year, Initial Franchise Fees may be waived on certain additional Stores and Net Sales rebates may apply.
- Brand fund
1.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
500 – 1,500 sq ft
- Area Development Agreement (ADA) Development Fee
$0
- ADA development year Initial Franchise Fees prepayment
$0
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$429k
Net Sales includes all revenue and other income related to the store, less customer refunds and sales taxes actually transmitted. Dataset excludes 44 locations…
- Annual unit volume (75th percentile)$557k
Net Sales includes all revenue and other income related to the store, less customer refunds and sales taxes actually transmitted. Dataset excludes 44 locations…
- 1-year Median AUV growth rate-6.3%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$406k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open4 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
Create your free Glidepath account to access full brand information.
Location footprint
Showing 11 of 11 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.