Goldfish Swim School
Education & Child Enrichment · Swim Schools
About Goldfish Swim School
The franchise operates brick-and-mortar aquatic facilities featuring pools maintained at 90 degrees and tropical-themed decor. Its curriculum focuses on teaching water safety and swimming skills through guided play and positive reinforcement. The business model serves families with young children and offers year-round programs, including infant lessons, toddler classes, and competitive swim team training. Facilities are equipped with family-friendly amenities such as private changing rooms and viewing galleries for parents.
Key terms
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$1.4M
25th percentile of SWIM LESSONS
- Annual unit volume (75th percentile)$2.5M
75th percentile of SWIM LESSONS
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin31.6%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 75 of 124 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.