Gecko Hospitality
Business & Professional Services · Staffing & Employment
- Active units
- 67
- Royalty
- 10.0%
Franchised, year-end 2024
of weekly Net Sales
About Gecko Hospitality
**Gecko Hospitality** is a leading name in the recruitment landscape of the hospitality and restaurant sectors. Established in 2000, the brand has successfully transformed the connection process between exceptional talent and businesses in need of skilled leadership. With a strong national network spanning the United States, Canada, and the United Kingdom, Gecko Hospitality specializes in recruiting qualified management professionals for hotels, restaurants, and private clubs.
Their team of Certified Personnel Consultants (CPCs) brings extensive experience in hospitality management, ensuring dependable hiring results while prioritizing the satisfaction and retention of candidates. Recognized as one of America’s Best Professional Recruiting Firms by Forbes since 2018, Gecko is dedicated to crafting enjoyable and tailored search experiences that foster long-lasting partnerships.
With core values centered around community, integrity, excellence, and passion, Gecko Hospitality is not merely a recruiter; they are committed to changing lives by helping individuals thrive in their careers while supporting businesses in building successful management teams. Explore their innovative approach and discover how Gecko Hospitality can elevate your workforce.
Key terms
- Initial Franchise Fee abatement option
Fee may be abated in exchange for a 10% additional Royalty on Gross Sales until the Initial Franchise Fee is paid in full
- Brand fund
4.0% of Net Sales
- Local advertising
250.0% of Net Sales
- Multiple Unit Development Agreement
$10k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations67
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR0.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$70k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate10.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 47 of 84 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.