Flowerama
Retail & Consumer Goods · Specialty Retail
- Active units
- 32
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Flowerama
Flowerama Columbus is a premier florist located in Columbus, Ohio, with additional locations in Reynoldsburg, Whitehall, and Westerville. Recognized as the #1 florist in Columbus for 15 consecutive years, Flowerama offers an extensive range of floral arrangements suitable for any occasion. Their services include same-day flower delivery across the Greater Columbus area, ensuring that customers receive fresh and beautiful blooms right when they need them.
In addition to traditional flower arrangements, Flowerama also provides delivery of Cheryl's Cookies and Coblentz fine chocolates, making it easy to send delightful gifts along with your flowers. Their diverse product offerings include birthday bouquets, sympathy arrangements, wedding flowers, and plants for all occasions. The brand focuses on quality, reliability, and customer satisfaction, making them a beloved choice for local floral needs. With their commitment to service and creativity, Flowerama Columbus truly embodies the spirit of celebration and compassion in every arrangement they create.
Key terms
- Franchise fee
$35k
- Additional unit discount
Initial Franchise Fee reduced to 50% for second and any additional Standard Flowerama Centers ($17,500).
- Co-brand existing Flowerama Center
If an existing Flowerama franchisee co-brands with 1-800-Flowers, no Initial Franchise Fee.
- Fruit Bouquets fee waiver (time-limited)
If Franchise Agreement and Fruit Bouquets Addendum are signed on or before Oct 1, 2025, the Fruit Bouquets Initial Franchise Fee is waived.
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
1,250 – 5,000 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations32
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-11.1%
Net unit growth versus prior year
- 3-year unit CAGR-10.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.