FIRE Fitness Camp
Fitness · Personal Training Services
- Active units
- 21
- Royalty
- 7.0%
Franchised, year-end 2025
of weekly Net Sales
About FIRE Fitness Camp
F.I.R.E. Fitness Camp is America's hottest fitness franchise, known for delivering hundreds of physical transformations. As Wisconsin's top fitness brand, we offer an array of services, including personal training, boot camp, crossfit, and more. Our 30-minute professionally coached and motivated sessions have yielded remarkable results, making us the most rewarding program of its kind. Our program is formulated by science, support, and achievement, combining everyday functional movements, weightlifting, and intense cardio to optimize your fitness journey. What sets us apart is our trademarked Marvelous Motivation System™, designed to produce positive health responses while engaging your inner emotional side. At F.I.R.E., our coaches are certified and fully trained to provide the most phenomenal workout experience using the latest fitness technology. From our convenient phone app to our partnership with MyZone Heart Rate Monitoring system, we ensure you have the best tools to achieve your goals. Join us today and experience the F.I.R.E.
Key terms
- Franchise fee
$50k
- Footprint
3,000 – 6,000 sq ft
- Area Development Agreement
$70k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations21
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate10.5%
Net unit growth versus prior year
- 3-year unit CAGR0.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$310k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.