Ferncrest
Education & Business Coaching · Small Business Coaching
- Active units
- 0
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About Ferncrest
Finding Promised Land is a reflective lifestyle brand founded by Brian and Joanna Linton, emphasizing personal growth and family connections through the journey of life. The brand encourages individuals to embrace life’s detours, viewing them as opportunities for adventure and resilience rather than setbacks. Through their inspirational social media presence, they share insights and stories that resonate with those navigating uncertain times.
Finding Promised Land offers a range of products and services designed to enhance well-being and foster deeper relationships. Their offerings include motivational content, personal development workshops, and curated lifestyle merchandise that inspires individuals to embark on their own transformative journeys. With a commitment to authenticity and community, the brand aims to empower its audience to find beauty in life’s challenges and discover the strength within. Whether you’re looking for guidance or simply a reminder to trust the process, Finding Promised Land invites you to explore what it means to truly live and connect with others meaningfully.
Key terms
- Franchise fee
$50k
- First 10 franchisees incentive
Initial Franchise Fee waived for a Ferncrest Campground with 12 or more tent sites (first 10 franchisees who sign).
- Brand fund
3.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations0
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$595k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.